Your brand in AI responses
GEO Brand Promotion in ChatGPT and AI Search
We help companies become more visible in responses generated by ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot, and other artificial intelligence systems.
We analyze how AI systems present your brand and its competitors, identify promising queries, and optimize your website, content, and external presence. The goal of GEO promotion is to increase the likelihood that AI systems will mention your company, use your website materials as a source, or include your brand in recommendations and comparisons.
What you will receive
- An analysis of your brand’s current visibility in AI-generated responses;
- A list of target queries and topics;
- A GEO strategy tailored to your niche;
- Website and content optimization;
- Work on authority and external brand mentions;
- Monitoring across ChatGPT, Gemini, Perplexity, and other platforms;
- Reporting based on clear and understandable metrics.
Your Customers Are Already Searching for Answers Through AI
Users are increasingly entering search queries in the form of complete questions:
ChatGPT Search can find up-to-date information on the web and provide answers with links to sources. Google AI Overviews and AI Mode also use materials from the search index to generate AI-powered responses.
If your brand is not represented in the sources that AI systems find and use, a potential customer may see only your competitors in the response.
GEO helps businesses work systematically with this new search channel.
What Is GEO Promotion?
GEO — Generative Engine Optimization — is the optimization of a brand’s digital presence for generative search engines and AI assistants.
You may also come across the following terms:
- AI SEO — search engine optimization that takes AI-generated results into account;
- AEO — Answer Engine Optimization;
- LLMO — Large Language Model Optimization;
- AI Search Optimization — optimization for AI-powered search;
- ChatGPT promotion;
- website promotion in neural networks.
The names may differ, but the overall objective is the same: to make information about a company clear, accessible, trustworthy, and authoritative enough for artificial intelligence systems to use it in their responses.
GEO is not a set of technical tricks or a way to «add a website to ChatGPT». It is a comprehensive process involving the website, content, brand entities, reputation, external sources, and analytics.
Where Your Brand May Appear
ChatGPT Search
Google AI Overviews and AI Mode
Google Gemini
Perplexity
Microsoft Copilot and Bing
Other AI Systems
We'll run a free GEO audit and show you exactly where your visibility gaps are.
What Challenges Does GEO Promotion Address?
GEO and SEO: What Is the Difference?
GEO does not replace traditional SEO. It expands the search strategy and accounts for new ways in which users obtain information.
| SEO | GEO |
|---|---|
| Improving page rankings in search results | Building mentions, citations, and visibility in AI-generated answers |
| Keywords and search landing pages | Questions, use cases, topics, entities, and context |
| Google Search Console, rankings, clicks | AI visibility, mentions, cited URLs, AI traffic |
| Technical optimization for search engine crawlers | Ensuring accessibility for search engine and AI crawlers |
| Content tailored to specific search intent | Content that provides direct, comprehensive, and evidence-based answers |
| Link building | Links, mentions, reputation, and presence in trusted sources recognized by users, AI, and search engines |
Google notes that fundamental SEO recommendations remain the basis for visibility in generative search as well. Therefore, GEO without a technically sound website, proper indexing, and high-quality SEO usually does not deliver sustainable results.
Who Needs GEO Optimization?
What Is Included in GEO Promotion Service?
GEO Audit of the Brand and Website
Before starting the work, we determine the brand’s current visibility baseline.
We check:
- whether the company is mentioned in ChatGPT, Gemini, Perplexity, and Copilot;
- which queries already help AI systems identify the brand;
- the context in which the company is mentioned;
- which competitors appear more frequently;
- which sources are used in the responses;
- which website pages are cited;
- whether incorrect or outdated information is present;
- whether the website receives traffic from generative platforms.
Based on the findings, we create a baseline report that will be used to measure future progress.
AI Search Query Analysis
We expand the traditional semantic keyword set with complete user scenarios and questions.
We analyze the following types of queries:
- commercial;
- informational;
- local;
- branded;
- reputation-related;
- comparison-based;
- product-related;
- problem-based;
- recommendation-based.
For example, instead of entering only the keyword «SEO promotion», a user may ask:
- which agency provides SEO for online stores;
- how to choose an SEO company;
- how much SEO promotion costs;
- who works with medical websites;
- SEO or paid search advertising — which is better;
- which Ukrainian SEO agencies have experience working in Europe.
For each query group, we determine the appropriate type of page, content, and external supporting evidence.
Competitor Analysis in ChatGPT and Other AI Systems
We investigate:
- which companies AI recommends in your niche;
- which questions trigger competitor mentions;
- which arguments AI provides in their favor;
- which websites and materials are used as sources;
- where competitors receive mentions;
- which topics they have covered more effectively;
- which information gaps can be used as opportunities.
We analyze not only the competitor’s website but also its entire digital footprint.
Technical GEO Audit
We check whether search engines and AI systems can access important information on the website.
The audit includes:
- indexing in Google and Bing;
- robots.txt;
- accessibility for Googlebot, Bingbot, and OAI-SearchBot;
- sitemap.xml;
- canonical tags;
- language versions and hreflang;
- HTTP response codes;
- JavaScript rendering;
- duplicate pages;
- internal linking;
- website speed and mobile optimization;
- availability of the main content without authorization;
- accuracy of structured data;
- consistency of company information.
We also prepare a separate technical specification for developers and monitor its implementation.
Website Structure Optimization
AI systems and users should be able to easily understand:
- who you are;
- what you offer;
- who you work with;
- which regions you serve;
- what your expertise is;
- what advantages you offer;
- what evidence supports your claims;
- how to order a product or service.
We improve the structure of commercial landing pages, categories, the blog, author pages, case studies, FAQ sections, and company pages.
Content Strategy for AI Search
We create a topic map that covers the customer journey from the first question to the final choice of a company.
The strategy may include:
- commercial landing pages;
- expert articles;
- comparisons;
- reviews;
- research;
- case studies;
- guides;
- a glossary;
- question-and-answer pages;
- author pages;
- local content;
- industry-specific selections;
- product and service pages.
Content is created not for the mechanical repetition of keywords but to fully address the user’s need. Google recommends unique, useful, people-first content, while mass generation of pages without added value may violate its policy on scaled content abuse.
Optimization of Existing Content
It is not always necessary to create hundreds of new pages. Updating materials that already have rankings, impressions, and external links is often faster and more effective.
We:
- add direct answers to target questions;
- expand topics that have not been covered in sufficient depth;
- correct outdated information;
- add facts, examples, and supporting evidence;
- improve headings and the logic of the content;
- add tables and comparisons;
- add authorship and expert review;
- improve internal linking;
- eliminate duplication and keyword cannibalization;
- optimize materials for relevant search intent.
Strengthening Expertise and Trust
An AI system should understand not only the subject of a page but also why the information can be trusted.
To achieve this, we recommend or implement:
- expert and author pages;
- biographies and professional experience;
- an editorial policy;
- publication and update dates;
- information sources;
- licenses, certificates, and official documents;
- real case studies;
- company information;
- contact and legal information;
- an «About Us» page;
- reviews and independent verification;
- transparent terms of service.
Structured Data
We implement relevant Schema.org markup, such as:
- Organization;
- LocalBusiness;
- Product;
- Offer;
- Service;
- Article;
- Person;
- BreadcrumbList;
- FAQPage;
- Review;
- MedicalOrganization;
- Physician;
- WebSite.
Structured data helps Google understand page elements more accurately and may make a page eligible for rich results. However, it does not independently guarantee inclusion in an AI-generated response.
Working with External Mentions
Your website should not be the only source of information about the company.
We develop a strategy for brand presence across:
- industry media;
- specialized directories;
- business platforms;
- local resources;
- partner websites;
- thematic selections;
- professional platforms;
- forums and UGC platforms;
- association websites;
- maps and review services.
The main principle is not the number of mentions but their naturalness, credibility, and relevance. Google specifically warns that artificial mentions and spam are not an effective GEO strategy.
Brand Reputation Management
We check what information AI systems find about the company:
- reviews;
- ratings;
- complaints;
- discussions;
- media mentions;
- company profiles;
- directory listings;
- information about executives and team members.
We identify inconsistencies, outdated information, and reputation risks. We then prepare recommendations for strengthening the brand’s positive and trustworthy presence.
GEO Analytics and Monitoring
AI-generated responses may vary depending on the wording of the question, region, language, personalization, and the date of the check. Therefore, a single screenshot does not reflect actual performance over time.
We create a set of control queries and regularly monitor:
- whether the brand is present in the response;
- mention frequency;
- the brand’s position in recommendation lists;
- context and sentiment;
- whether a link is included;
- which page is cited;
- competitor mentions;
- changes in cited sources;
- traffic from AI platforms;
- target actions and conversions.
How GEO Promotion Works
Understanding the Business
We study your products, services, audience, geographic markets, competitors, and business goals.
Result: a list of priority areas and the scope of the initial research.
AI Audit and Baseline Measurement
We check brand visibility for an agreed list of queries across different AI systems.
Result: a baseline report containing mentions, citations, and competitor data.
Technical and Content Audit
We analyze website accessibility, indexing, structure, content, authorship, structured data, and external signals.
Result: a list of issues, priorities, and growth opportunities.
GEO Strategy
We define the topics, queries, pages, sources, technical tasks, and publication plan.
Result: a step-by-step promotion plan for the agreed period.
Implementation
We update the website, create content, add structured data, and strengthen the internal structure and external presence.
Result: the website and the brand’s digital ecosystem become better prepared for generative search.
Monitoring and Adjustment
We recheck target queries, analyze changes, and identify new opportunities.
Result: regular improvement of the strategy based on data.
What Results Will You Receive?
As a result of the work, the business receives not an abstract «optimization for neural networks», but specific materials and implemented improvements:
- a GEO audit;
- a map of target AI queries;
- a competitor analysis;
- a technical specification;
- a content plan;
- optimized pages;
- new materials;
- recommendations for strengthening expertise;
- structured data;
- an external presence strategy;
- a configured monitoring system;
- regular reports.
We cannot guarantee that a particular AI system will always display a brand for a specific query. The platform itself generates the final response, and its results may change. Our task is to systematically improve the visibility, accessibility, authority, and quality of information about the company.
How We Measure GEO Performance
AI Visibility
The percentage of control queries for which the brand appeared in the response.
Share of Voice
How often the brand is mentioned compared with its main competitors.
Citation Rate
The percentage of responses that include a link to your website or use its materials.
Mention Quality
The context in which the company is mentioned: as an expert, provider, alternative, leader, or one of many available options.
AI Referral Traffic
Website visits from ChatGPT, Perplexity, Copilot, and other platforms.
Conversions
Inquiries, calls, purchases, registrations, and other target actions generated by AI referral traffic.
SEO Performance
Changes in organic visibility, impressions, clicks, and rankings for pages improved as part of the GEO campaign.
Cooperation Formats
GEO Audit
Suitable for companies that want to understand their current AI visibility and receive an actionable plan.
The format includes:
• brand and competitor analysis;
• control query testing;
• a technical audit;
• content analysis;
• a list of growth opportunities;
• a prioritized action plan.
GEO Strategy
Suitable for businesses that have their own SEO, content, or PR team but require a ready-to-implement strategy.
The format includes:
• query research;
• a map of topics and pages;
• technical recommendations;
• a content strategy;
• an external mention strategy;
• a KPI and monitoring system.
Comprehensive GEO Promotion
Full support, from auditing and content creation to technical implementation, external promotion, and suitable regular reporting.
GEO + SEO
The optimal format for companies that want to develop both traditional organic search visibility and visibility in generative systems.
What Determines Cost of GEO Promotion?
The price is calculated individually and depends on:
After a short briefing, we will determine the required format and prepare a commercial proposal without unnecessary work.
Pricing
Monthly retainer
Minimum engagement
Why Work with Us?
We Combine GEO with Traditional SEO
We do not build strategies around short-term AI hacks. Technical SEO, indexing, website structure, high-quality content, and authority remain the foundation.
We Work with Real Audience Queries
We analyze not only high-volume keywords but also questions, comparisons, problems, and decision-making scenarios.
We Do Not Focus Only on the Website
GEO depends on the company’s entire digital footprint: its website, media coverage, directories, reviews, profiles, mentions, and partner sources.
We Measure Initial and Current Visibility
We record baseline metrics so that we can assess actual changes instead of presenting random positive responses.
We Explain Exactly What We Do
The report shows the work completed, verification results, changes in visibility, and the plan for the next steps.
We Do Not Promise the Impossible
No agency can control ChatGPT responses or guarantee a permanent mention. We are responsible for the quality of the strategy, its implementation, and systematic work on the factors that a business can influence.
We Will Check How Your Brand Is Represented in ChatGPT
We will conduct an initial analysis and show:
- whether AI systems recognize your company;
- which queries trigger competitor mentions;
- which sources are used in the responses;
- what prevents the website from receiving more mentions;
- which tasks should be prioritized first.
Complete the form, and we will contact you, clarify your goals, and propose the most suitable GEO promotion format.
Frequently Asked Questions
What Is GEO in Simple Terms?
Will GEO Replace Traditional SEO?
No. GEO complements SEO. To appear in Google’s generative features, a page still needs to be crawlable, indexed, and compliant with fundamental search requirements.
Can You Guarantee Inclusion in ChatGPT?
No. Responses are generated dynamically and may depend on the wording of the query, language, region, context, and current web sources. We can increase the likelihood of a mention, but we do not control the platform’s algorithms.
Is an llms.txt File Necessary?
It can be used as an additional experiment for certain systems, but Google does not use llms.txt for ranking or inclusion in AI Overviews and AI Mode. Therefore, we do not position this file as a primary GEO tool.
Is Special Structured Data Required for ChatGPT?
There is no universal Schema.org markup that guarantees inclusion in ChatGPT or AI-generated responses. We use standard structured data where it accurately describes a company, author, service, product, or article.
Should AI Bots Be Allowed to Crawl the Website?
This depends on the platform and the company’s policy. To appear in ChatGPT Search, it is advisable to check access for OAI-SearchBot. GPTBot, which is used for model training, and OAI-SearchBot, which is used for search, are controlled separately.
When Can Results Be Expected?
The first changes may appear after pages are reindexed and sources are updated, but sustainable results require systematic work. The timeframe depends on the condition of the website, the niche, brand authority, the frequency of AI response updates, and the scope of implementation.
Is GEO Suitable for a New Website?
Yes, but a new website must first establish basic search visibility, high-quality content, a clear structure, and external trust signals. For a new project, it is advisable to combine SEO and GEO from the outset.
Is It Possible to Focus Only on ChatGPT?
ChatGPT can be selected as the priority platform, but a comprehensive approach is more effective. A high-quality website and authoritative external sources may simultaneously influence visibility across several search engines and AI systems.
Is GEO Suitable for Local Businesses?
Yes. Queries containing a city, district, service type, price, or recommendation are particularly promising, such as «where to get an MRI scan in Kyiv», «which auto repair shop to choose in Lviv», or «where to buy a used car».
How Can We Determine Whether Our Company Needs GEO?
Check 10–20 queries that potential customers may use when asking AI to recommend a product, service, or company. If competitors regularly appear in the responses but your brand does not, this is already an area that requires attention.